A lead is a name on a spreadsheet. An appointment is a homeowner expecting your rep at their door. That is where most roofing companies burn their marketing budget.
Most agencies charge you a retainer, spend your money on ads, and get paid either way. We flipped the model. VeloScale fronts the ad spend and does the work, and only gets paid when a qualified homeowner is sitting on your calendar.
Who pays for the ads? We do. Every dollar of Meta ad spend comes out of our pocket, not yours. If a campaign underperforms, that is our loss. You never see the bill. The only line item you ever pay is $300 per qualified appointment that we book and confirm.
Our team builds and runs your Meta campaigns end to end, from targeting and budgets to bidding and daily optimization, using our own ad spend in your service area.
Hooks, video ads, and offers battle tested across thousands of roofing appointments. We iterate weekly, so the ads never go stale.
Every response is worked instantly: speed to lead follow up, screening calls, and scheduling handled by our team, not your office staff.
Homeowner confirmed, genuine roof need, in your service area, and reminded before the visit. Anything that doesn't pass screening never touches your calendar and never costs you a cent.
We can guarantee appointments because we are not guessing. Five years of Meta ads for home services taught us exactly what turns cold traffic into a homeowner waiting at the door.
Three questions is all it takes to find out if we can guarantee appointments in your market.
See if your company qualifies